Since officially starting his professional career in 2015, Roen Lim has established himself as a multifaceted creative force. His journey began much earlier, however, with extensive freelance work throughout his pre-university and university years, where he honed his skills as a designer, photographer, videographer, and marketeer. This foundational experience laid the groundwork for a career defined by versatility and a keen eye for visual storytelling.
In 2018, driven by a profound passion, he made the strategic move to fully immerse himself in the Esports and gaming scene. He quickly became a go-to creative for various tournaments and events, leveraging his expertise as front-line design, film & content production.
In addition to his creative pursuits, Roen's entrepreneurial spirit led him to found Finedraft Pte Ltd in 2015. Initially a creative firm catering to local SMEs and private clients, the venture was ultimately put on hold in 2019 to focus on his full-time commitments. This period marked a significant shift, as he began heavily investing in professional film production equipment. This strategic investment not only supported a high volume of sideline gigs but also enabled him to operate as a one-man film production team. The same high-end equipment he uses for client work is also the cornerstone of various YouTube and social media content, a testament to his dedication and hands-on expertise.
AIS NextGen Idol group (Thailand) - Corporate Stock photos
For more samples of my work, please visit my Behance Profile
Game Ads - Garena Undawn
Game Ads - Garena Undawn
Content - Garena Undawn PH + MY
Content - MeWatch, SEA Games 2022
Content - Shout Casters Intro
Content - MPL SG S1 - Playoffs Opening
Event Ads - CTA for Tournament
Content Ads - Red Bull Ad Roll 2020
Content - PVP Esports Brand Revamp
Promo Video - Singtel DASH
Event Coverage - Run for Inclusion 2018
Content - Doujin Market Singapore 2019
Infinity Nikki @ AFA 2024
Involvement:
Booth layout + design
Coordination for all KOLs & Talents
Coordination with Organizers + Media
On-site Supervisor
Merch Design + Distribution
Game accounts management
Oversee Playtest Area
Love & Deepspace @ AFA CSF 2024
Involvement:
Booth layout + design
KOL selection + program
Coordination with Organizers + Media
On-site Supervisor
Merch Design + Distribution
Tezos in SG Doujin Market 2024
Involvement:
Booth layout + design for all participating games
Coordination with Organizers + Media
Filming + Program planning for all involved personnel
Main Camera: Sony FX3
Second Cam: Sony A7IV
Back up cam: Various*
Lenses: 35mm f1.4, 85mm f1.4, 17-28mm f2.8, 28-75mm f2.8, 30-150mm f2-2.8
Accessories: DJI RS 2, Tilta System + Assisted Vest
Wireless v-out: Hollyland system
Audio: Zoom H5 + A bunch of Rode mics, DJI Mic2+Lav
Lightings: Godox System (Own quite a number of strobes & LEDs from my studio business)
More of my works available, however due to confidentiality and file size issue I can only show via my devices. Please do let me know if you wish to schedule for a session to view more.
© 2024 - 2025 Roen Lim. All rights reserved.